Wearables: Data is Not Enough to Sustain User Engagement

Wearable self-tracking devices are quite likely the top health and wellness trend of 2014.  There is growing hype for wristbands, clothing, patches, and even ingestible pills measuring physical activity, sleep quality, and other physiological measures.  Their popularity is part of the larger Quantified Self Movement, the motto of which is “self-knowledge through numbers”.  But does self-knowledge necessarily lead to self-improvement?

Consumers are buying products like Fitbit and Jawbone UP with the hope that tracking health-related data will give them the insights and motivation needed to accomplish health goals.  However, according to a survey earlier this year, one-third of people who buy such a product stop using it quickly – within the first six months.

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