Understand Behavior

Before we are able to design effective methods of using technologies to predict and change behavior, we observe and analyze how engagement in digital technologies impacts both online and offline attitudes and behaviors.  We are able to further develop and evaluate these psychological insights through our behavior prediction and change research.

Example studies include:

  • Viewing sexually provocative social media pictures increases HIV risk
  • Making friends with others in a health-related online community improves your health behaviors
  • Seeking sex online can increase risk for HIV
  • Iranian women who spend more time on social media become less likely to wear traditional religious headscarf