We conduct cutting-edge and translational research on methods for using digital and mobile technologies to understand, predict, and change human behavior.
Our current research questions include:
- How can we analyze big data generated by social media, wearable sensors, and mobile applications to monitor or predict behaviors and outcomes (from criminal activity surveillance to election forecasting)?
- How can we create and leverage digital and mobile platforms to change behaviors (from public health interventions to corporate leadership programs)?
- Why do some technologies and approaches influence behavior more successfully and sustainably than others (from recycling campaigns to branded games)?